Evans Educational

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A website I designed and developed for one of the largest educational companies in Ireland - Evans Educational.

Evans Educational wanted a new design for their website. Their old site was not responsive, looked dated and had quite a low conversation rate. I worked closely with the client from the very start, establishing what their key performance indicators were. Due to excellent UX, Evans Educationals new design has led to a much improved conversion rate.

• Date: August 2018
• Client: Evans Educational
• Category: Design & Development

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Veritas

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A website I designed and developed for the largest religeous literature company in Ireland - Veritas.

• Date: June 2018
• Client: Veritas
• Category: Design & Development

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The Run Hub

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A website I designed and developed for The Run Hub, a company which specializes in all things related to triathlons and running. The Run Hub is a one-stop online retailer for everything running: running shoes, running apparel, accessories and more. Whether you run for fun or competitively they will cater for you. Going the extra mile for customers is the foundation on which the business is built. It is a hub for runners catering for every running requirement imaginable. Rather than just being a retail store, they offer additional services such as coporate talks, race sponssorship, mobile shops at club nights or event and coaching packages.

Project Overview

Design Process

Redesigning an existing site is always a challenge since it is important to maintain the look and feel that users associate with a brand.

Personas

Based on the research found in the discovery period of the project a persona was developed, Shauna. Designing for Shauna helped in making informed design decisions as I had the end user always in mind.

Storyboarding

Keeping Shauna in mind, I story boarded the user’s behavioral flow from homepage through various scenarios on the current RunHub site. These flows helped in defining the necessary features required for Shauna to successfully navigate through the site.

Wireframing

A progression of key screens from low fidelity wireframes which were shared with the client through Invision and were annotated to describe some of the key interactions. These wireframes were iterated on and were eventually fully approved by the client.

Style Guide

Created early in the design process, this style guide was useful for keeping me on brand at all times.

• Date: October 2018
• Client: The Run Hub
• Category: Design & Development

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Forbidden Planet NYC

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• Date: January 2017
• Client: Forbidden Planet NYC
• Category: Design & Development

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Too Too Cool

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• Date: January 2017
• Client: Too Too Cool
• Category: Design & Development

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Mission Fine Wines

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• Date: January 2017
• Client: Mission Fine Wines
• Category: Design & Development

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eBay Integration

NitroSell is an eCommerce company which specializes in integrated eCommerce, I was part of the team which worked on a new eBay integration. The goal was to create a solution which would integrate well with a retailers existing Point Of Sale (POS) data.

Project Overview

Information Architecture

I created a content taxonomy map, to give meaning to the defined features, and a site map to organize the pages, information, and navigation of the application. This was based off of feedback gained through user interviews and card-sorting exercises conducted with customers and internal stakeholders.

Wireframes

Wireframes were creates for key screens. These wireframes were used by other members of the team for user testing purposes. Once feedback was received from these tests, we iterated and improved the wireframes.

Development

Below are some of the key screens which i developed.

On this project, I worked closely with key stakeholders, such as product owners, scrum team managers and individual dev members to gain a deeper understanding of what was needed. I created and presented wireframes, did competitor analysis and iterated the design until the user journey was at a very high level, all the functionality was accounted for, and the stakeholders were happy. I was also responsible for building the front-end of the eBay integration, using HTML, CSS, Bootstrap and JQuery.

• Date: January 2017
• Client: NitroSell
• Category: UX

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Branding and Graphic Design

Although it may feel like it, not everything is designed for the screen these days.

I'm an experienced graphic designer. I have an extensive history of designing for all manner of materials, including for print, signage, pull-up banners and magazines. I am heavily involved in the local comic book scene and often write, illustrate, color, edit, and prepare files for print.

• Date: January 2017
• Client: Mission Fine Wines
• Category: Web Development

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CJ Fallons Windows 8 eReader

I was the UI designer on CJ Fallons eReader for Windows 8.

CJ Fallons wanted to expand their eReader app into the Windows platform. Adhering to Windows metro style guidelines, the final result was clean and contemporary.

• Date: May 2013
• Client: CJ Fallons
• Category: UI Design

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